HK Stock Market Move | EAST BUY (01797) rises another 6%, with a cumulative increase of nearly 30% in the last three days. The EAST BUY WeChat store has launched a new "gift giving" feature.

EAST BUY (01797) rose by over 6% again, with a cumulative increase of nearly 30% in the past three trading days. As of the time of writing, it has risen by 1.85% to 17.64 Hong Kong dollars, with a turnover of 1.42 billion Hong Kong dollars. On the news front, the WeChat team recently announced that WeChat's mini store has officially started the grayscale test of the "gifting" function. Except for the jewelry and education training categories, products with original prices not exceeding 10,000 yuan will default to support the "gifting" function. EAST BUY's public account recently announced that the new "gifting" function has been launched on WeChat store. Minsheng Securities released a research report stating that before the "holiday season" of Christmas, New Year's Day, Spring Festival, etc., the grayscale test of the "gifting" function on WeChat's mini store signifies the continuous upgrade of WeChat e-commerce and further opens up market expectations for the commercialization of Tencent's WeChat. The bank is paying attention to the current cycle of valuation improvement for TENCENT, as well as opportunities for other participants in the chain, with a focus on the monetization of sellers' products, such as EAST BUY and others.