HK Stock Market Move | WEIMOB INC (02013) rose more than 9% in early trading, as WeChat e-commerce ecosystem experiences a surge. Weimob is expected to be the first to benefit.

WEIMOB INC(02013) rose by over 9% in early trading, with a increase of over 80% in the past three trading days. As of press time, it is up 5.84%, at HK$2.72, with a total turnover of HK$443 million. On the news front, on December 18th, WeChat Mini Program started the grayscale testing of the "gift giving" feature. Huajin Securities stated that WeChat itself has the characteristics of social e-commerce, content e-commerce, and private domain e-commerce. The new feature of WeChat Mini Program is based on its own social nature, combined with Video Account, to build traffic inner circulation while continuously attracting external traffic, which is expected to drive the formation of a complete and closed-loop e-commerce ecosystem for WeChat. CICC pointed out that Weimob has long been providing private domain traffic e-commerce services based on WeChat ecosystem, such as mini program e-commerce website construction and operation, and is also the top service provider for Tencent Video Account advertising. With the gradual prosperity of WeChat e-commerce ecosystem, Weimob can help existing merchants achieve the integration of public domain (WeChat Mini Store) and private domain (mini program store), and is expected to obtain a considerable customer increment, while further opening up growth space through ecosystem-related value-added services. In addition, with the gradual improvement and maturity of the company's AI product matrix, as well as the gradual recovery of downstream customers' willingness to pay, the commercialization of the company's AI products is expected to be gradually promoted.