HK Stock Market Move | CHICMAX(02145) rose by more than 7%. Han Shu's growth momentum is strong and has already established a presence in the WeChat e-commerce ecosystem.

CHICMAX (02145) rose more than 7%, as of press time, rose 7.01%, to HK$35.85, with a turnover of HK$57.3272 million. On the news front, on December 19, the official WeChat Store announced the official start of the "Gift Giving" function's gray test, which is another move to relay social relationships on WeChat and revitalize the e-commerce ecosystem. Guotai Junan pointed out that, considering the upcoming Double Twelve and New Year shopping festival gift-giving scenes, snacks, beauty, and personal care products with gift attributes and sensitivity to channel change are expected to benefit from the "gift-giving" function of the WeChat Store, opening up new traffic channels for brands. Brands like Han Shu in the beauty and personal care category have already established a presence in the WeChat Store and the Tencent Video platform's WeChat e-commerce ecosystem. With gift sets and other gift products, they are also expected to benefit. According to data from Qeyeye Intelligence, in November 2024, Han Shu regained the top spot in the beauty category on Douyin, with over 6.5 billion yuan in GMV in November, clinching the top spot in the skincare category. Since the beginning of the year, Han Shu has continued to demonstrate strong performance, with monthly GMV exceeding 2 billion yuan, including 6 months where GMV exceeded 5 billion yuan. Puyin International previously pointed out that, under the company's construction of multi-channel, multi-brand, and multi-series, the company continues to deepen its presence in the lower-tier markets, bringing continuous growth momentum in the future.