HK Stock Market Move | EAST BUY (01797) has risen over 10%. It now supports the "Send Gifts" function on WeChat mini-stores. The company's own products are rich.

EAST BUY (01797) rose more than 10%, and as of the time of writing, it has increased by 10.17% to 15.6 Hong Kong dollars, with a turnover of 183 million Hong Kong dollars. On the news front, late on December 18th, the WeChat team announced that WeChat Mini Store has officially started the grayscale test of the "Gift" feature, with jewelry and education training categories excluded, and products with original prices not exceeding 10,000 yuan will automatically support the "Gift" function. It is worth mentioning that the EAST BUY official WeChat account recently announced that the WeChat store has launched a new "Gift" feature. It is reported that since the launch of the first self-operated product in April 2022, EAST BUY has developed and launched 488 SKU self-operated products within two years, expanding the company's product line to more categories. China Securities Co., Ltd. previously pointed out that looking ahead, the company's promotion efforts for self-operated products have narrowed, and it is estimated that the gross profit margin of self-operated products in FY25 is expected to gradually rise.