HK Stock Market Move | WEIMOB INC (02013) opens more than 7%, WeChat mini-store grey test "gift giving" function, Golden Securities Corporation is expected to benefit first.

WEIMOB INC (02013) opened more than 7% higher, with the stock soaring over 50% in the afternoon yesterday. As of press time, it is up 7.32% at HKD 2.2, with a turnover of HKD 75.3148 million. On the news front, on December 19, the official WeChat store announced the official start of the "gift giving" function's grayscale testing, another move to relay social relationships on WeChat and revitalize the e-commerce ecosystem. The relevant person in charge of Weimob stated that as an important ecological partner of Tencent, Weimob mini-programs are the first to access the WeChat store and support businesses to participate in the WeChat e-commerce ecosystem. It was mentioned that the related products are currently being integrated. It is understood that Weimob is one of Tencent's major service providers in the WeChat ecosystem and has previously cooperated with Tencent in various aspects such as WeChat ecosystem services and marketing. Zhong Jin believes that with the gradual prosperity of the WeChat e-commerce ecosystem, Weimob can help existing merchants connect the public domain (WeChat store) and private domain (mini-program store) and is expected to gain a substantial increase in customers. At the same time, it can further open up growth space through ecosystem-related value-added services. In addition, the bank expects that as the company's AI product matrix gradually improves and matures in functionality, and downstream customers' willingness to pay gradually improves, the commercialization of the company's AI products is expected to advance gradually.