HK Stock Market Move | BOSIDENG (03998) up more than 3% in the morning, institutions optimistic about the company's diversified business strategy progress, expecting strong season for down sales.

BOSIDENG (03998) rose over 3% in the morning, and as of the time of publication, it rose 2.58% to 4.38 Hong Kong dollars, with a turnover of 38.499 million Hong Kong dollars. UBS released a research report stating that it is optimistic about BOSIDENG's diversified business strategy. This strategy involves outdoor and sun protection products, aiming to capture sales growth in the summer and autumn in the long term. The bank expects this strategy to enhance the company's profit stability, reduce its dependence on the winter season, and potentially drive a re-rating. The bank continued to point out that upcoming catalysts for the company include its performance in the first half of the 2025 fiscal year, the tourism boom in Harbin, and the launch of new products. Northeast believes that BOSIDENG's performance in outdoor sports consumption has been consistently strong. With the national promotion of the development of ice and snow economy, the company's brand upgrade effect has been evident in recent years, breakthrough in seasonal strategies, and high growth performance and operational stability. The company has accumulated rich experience in the down jacket category and innovatively launched the 3-in-1 outerwear down jacket, which has become a hot-selling item. In addition, the company's newly upgraded sun protection clothing category has also achieved good sales results. Continuous expansion of seasonal categories strengthens operational resilience and contributes to revenue growth, fully reflecting the effective improvement of BOSIDENG brand consumer awareness.