HK Stock Market Move | BLUE MOON GROUP (06993) Rose by more than 5% in the afternoon, regained the top spot on many platforms on Double 11, and continued to have strong sales for its new products throughout the year.

BLUE MOON GROUP (06993) rose more than 5% in the afternoon, with an increase of over 80% in the past two months. As of the time of writing, it rose by 5.29%, reaching HK$3.78, with a turnover of HK$ 8.2534 million. In the article "Blue Moon (06993) Again Tops Multiple Platforms on Singles Day, Innovative Product Leading a New Era of Laundry", it was pointed out that since the beginning of this year, with the continuous implementation and effectiveness of consumption promotion policies, stimulating the release of residents' consumption demand, China's overall consumption market has continued to warm up. In this year's Singles Day list, the leading daily chemical company Blue Moon once again gained the favor of consumers with its high-quality products. Market analysts pointed out that Blue Moon has been at the forefront of shopping festivals such as 618 and Singles Day for several years in a row, demonstrating its precise understanding of market demand, as well as the positive results of continuous targeted research and development innovation and product layout. It is understood that during the Douyin Super Brand Day from October 8, 2024, to November 11, Blue Moon topped the charts in three categories: clothing and home cleaning brands, store rankings, and product rankings. It also won the double crown in cumulative sales revenue for family cleaning and clothing cleaning during the same period, and achieved a good result of GMV exceeding 4 billion yuan in all categories. It is worth mentioning that since 2024, Blue Moon's flagship product "Supreme" has continued to sell well, with a cumulative GMV of over 9.8 billion yuan on the Douyin platform from January 1 to November 11. During this year's Singles Day (from October 8 to November 10), the total effect of "Supreme" single products and combos achieved a GMV of over 1.7 billion yuan on the Douyin platform.