Blue Moon (06993) once again tops multiple platforms on Singles' Day, leading the innovation of premium products and ushering in a new era of laundry.

Since the beginning of this year, with the continuous implementation of policies to stimulate consumption, the release of residents' consumption demand has been sparked, and the overall consumption market in China continues to warm up. According to JD's report, as of 11:59 on November 11th, the number of users shopping on JD's "Double 11" in 2024 increased by over 20% year-on-year, and the turnover of over 17,000 brands increased by over 5 times year-on-year. Tmall announced that by midnight on November 11th, the turnover of 589 brands during the Tmall Double 11 full cycle in 2024 exceeded 100 million, a year-on-year increase of 46.5%, breaking historical records. In the Double 11 ranking this year, the leading household brand, Blue Moon (06993), once again won the favor of consumers with high-quality products. It is understood that during the Douyin Super Brand Days from October 8th to November 11th, Blue Moon topped the list of clothing and household cleaning brands, store rankings, and product rankings. It also achieved the double crown of cumulative sales on both the household cleaning and clothing cleaning lists during the same period, and achieved a good result of exceeding 4 billion yuan in GMV for all categories. It is worth mentioning that since 2024, Blue Moon's flagship product, Zixun, has continued to sell well. From January 1st to November 11th, the cumulative GMV of Zixun products and sets on Douyin platform alone exceeded 9.8 billion yuan. During this year's Double 11 (October 8th to November 10th), the total GMV of Zixun products and sets on Douyin platform alone exceeded 1.7 billion yuan. Meanwhile, on JD's competitive rankings, Blue Moon ranked first in the clothing cleaning brand's self-operated and POP daily rankings on November 11th, 2024 Double 11. It also maintained the top spot in the clothing cleaning brand's self-operated and POP cumulative rankings for the full cycle of 2024 Double 11 (October 14th to November 11th). In addition, according to the cumulative transaction amount data of the brand in the household cleaning category list from October 11th to November 11th in Tmall Supermarket, Blue Moon ranked first in the non-paper category brands. Market analysts point out that Blue Moon has consistently ranked among the top in shopping festivals such as 618 and Double 11 for several years, demonstrating its accurate understanding of market demand and the positive results of continuous targeted research and development innovation and product layout. Among these, the culmination of Blue Moon's innovation capabilities the Zixun "concentration+" laundry detergent, has reaped the rewards after a long-term forward-looking investment and layout, and performed excellently in Double 11 this year. A new era of laundry is upon us, and the laundry habits of many households will be reshaped and upgraded.