BE FRIENDS HLDG(01450) Double 11 battle report: GMV exceeded RMB 6.4 billion, a year-on-year increase of 158%, setting a new high for the annual big promotion.

On November 11th, BE FRIENDS HLDG (01450) successfully concluded their 2024 Double 11 promotion. According to statistics, the total transaction volume (GMV) during the promotion period exceeded 6.4 billion yuan, a 158% year-on-year growth, with a total order volume of over 7.14 million, setting a new record for Double 11 promotions. Specifically, the company performed strongly on two major platforms, with a 63% year-on-year growth in GMV for the main account live stream room on Douyin platform, a 60% year-on-year growth in GMV for the douyin vertical category matrix live stream room, and a 73% year-on-year growth in GMV for the Taobao live stream room. Leading the trend with quality live streaming. BE FRIENDS HLDG has always focused on product selection, building a synergistic model of "quality products + professional live streaming rooms" to enrich the live streaming experience. In addition to quality products in categories such as beverages, beauty and skincare, home and living, electronics, clothing, and maternity and baby, the live streaming rooms also explored new product categories and innovative content forms. For example, the Taobao live streaming room of BE FRIENDS HLDG collaborated with Deep Blue Aerospace to launch the 2027 orbital travel spaceship seat - "Space Travel Tickets," which was sold out within 4 minutes of being launched, attracting over 3.4 million viewers for the live stream and generating over 20 trending topics on platforms with a total topic reading volume exceeding 500 million, sparking widespread attention online. Giving back to consumers with great value offers. During Double 11, BE FRIENDS HLDG introduced a large number of coupons, discounts, and flash sales. The subsidy range included a variety of household appliances such as TVs, refrigerators, and washing machines, along with the "Double 11" and "National Subsidy" offers, selling over 157,000 units of home appliances and driving a wave of home appliance consumer enthusiasm while providing more discounts to consumers. Meanwhile, BE FRIENDS HLDG also leveraged technology to improve efficiency, with their independently developed live streaming business platform - "Friend Cloud" system serving over 3,000 live stream events and over 5,000 merchants. With its strong technical capabilities and intelligent functions, the system increased product selection efficiency by more than 10 times, achieving 24/7 end-to-end intelligent management, providing efficient, convenient, and stable live streaming support. A comprehensive look at the "BE FRIENDS HLDG 2024 Double 11 Super Battle Report" in one image.