TechInsights: During the Indian holiday season, Vivo leads in offline smartphone sales, while Samsung dominates the online market.

According to the latest estimates from TechInsights, during the entire Indian festive season from September 26th to October 31st, 2024, online smartphone sales are estimated to decrease by 2% year-on-year, while offline sales are estimated to increase by 9%. The combination of online and offline channels has kept the overall growth of smartphone sales during the Indian festive season in low single digits year-on-year. In terms of overall sales, vivo Group (vivo and iQOO) leads the sales chart, followed closely by Xiaomi (Xiaomi, Redmi, and POCO), with OPPO (OPPO and OnePlus) closely behind, ranking third. Vivo's leading position is due to strong performance in the online market by the vivo T series models such as vivo T3 Lite and vivo T3x. In the offline market, the vivo V30 and V40 series have established a good image for vivo with models like V40, V40e, and V30. Vivo led in offline channel sales during the festive season. Unlike last year, Xiaomi expanded more in the offline market this year and focused on promotional activities for the entire festive season, rather than just the first round of promotions. Online sales have decreased in popularity compared to previous years. The Xiaomi Redmi 13 series and POCO M6 series performed well, helping Xiaomi overall secure the second position. OPPO Group ranks third with outstanding performance from models like OPPO K12x and OnePlus Nord CE4 Lite. The OPPO K12x performed well in the online market, helping OPPO achieve double-digit growth in online channels. Importantly, if POCO is separated from Xiaomi and OnePlus is separated from OPPO, Samsung would overall take the second position.