Lisheng Sports (Shanghai) Co., Ltd (002858.SZ) signed a strategic cooperation framework agreement with Shoucai Technology to carry out cooperation in areas such as lottery business.
12/11/2024
GMT Eight
Lisheng Sports (Shanghai) Co., Ltd (002858.SZ) announced that the company recently signed a "Strategic Cooperation Framework Agreement" with Hangzhou Shoucai Technology Co., Ltd (referred to as "Shoucai Technology") in Shanghai. Both parties have decided to establish a strategic partnership to achieve complementary advantages and carry out comprehensive cooperation in lottery business cooperation and brand promotion.
It is reported that Shoucai Technology is a leading sports lottery operator in China, dedicated to establishing hundreds of Chinese sports lottery sales outlets in the vast railway system of China, forming an offline lottery sales outlet system covering the national railway network. At the same time, Shoucai Technology is committed to expanding its business in lottery research and development, self-service lottery equipment development, and betting strategy research. With a mature operation team in the lottery industry and advanced self-developed store management software, the lottery stores currently in operation cover multiple railway stations such as Hangzhou East Station (Class A station) and Ningbo Station (Class B station).
This strategic cooperation is part of the company's development strategy to actively promote the commercialization and diversification of sports events, as well as to increase the attention and influence of sports events. By expanding into new business areas through lottery business development, expanding the audience base of sports events, increasing the commercial value of sports events, promoting the dissemination of sports event culture, nurturing more sports enthusiasts, and laying a foundation for the long-term development of sports events. This will enhance the company's overall competitiveness and market position while promoting the coordinated development of the entire sports industry.