Nayuki (02150): Sold over 3.1 million cups of "sugar-free fruit tea" series products, driving overall sales of "fruit tea" series products up.
12/11/2024
GMT Eight
NAYUKI (02150) announced that with the increasing awareness of consumers in health management, the demand for healthy diet consumption is also increasing. Against this background, the Group continues to promote its "health strategy" and officially launched the first "sugar-free fresh fruit tea" series in the freshly brewed tea industry on October 10, 2024 (launch date). At the same time, the first product in this series, "Sugar-free Nayuki Black Grape," was introduced. Within one month of the launch date, Nayuki stores have sold over 1.8 million cups of "Sugar-free Nayuki Black Grape" and over 3.1 million cups of the "sugar-free fresh fruit tea" series, leading to an overall increase in sales of the "fresh fruit tea" series. The proportion of "fresh fruit tea" series products in total beverage sales has increased by 16.4 percentage points compared to the same period last year. We believe that advancing the "health strategy," focusing on promoting "sugar-free Nayuki Black Grape" as a flagship product, and providing consumers with more choices that align with the concept of health will help the Group increase its market share in the freshly brewed tea industry.
The launch of the "sugar-free fresh fruit tea" series has also further enhanced the Group's brand influence. As of the date of this announcement, the Group has registered over 100 million members. In the future, we will also carry out a series of member activities to further build a member value ecosystem.