HK Stock Market Move | ZX INC (09890) soared more than 55% during the trading day, with trading volume reaching a record high. The company is actively preparing for the launch of several high-profile new games.

ZX INC (09890) surged more than 55% during trading hours, rising by 47.23% to HK $7.45 at the time of writing, with a trading volume of 1.14 billion Hong Kong dollars, reaching a historic high. On the news front, in the first half of this year, ZX INC achieved revenue of 3.226 billion yuan, with revenue mainly coming from online games developed by marketing and operating game developers, as well as online literary products and short videos developed by content creators. In terms of gross profit margin, ZX INC's gross profit margin was as high as 73.3% in the first half of this year, an increase of 5.8 percentage points year-on-year, mainly due to the high proportion of revenue generated by the company's self-operated gaming products and the high gross profit margin. ZX INC revealed that in the first half of this year, they have launched 29 new games. Among them, "Douluo Continent: Shrek Academy" and "Beast Lord: Shanghai New World" have been well received by players, bringing significant revenue. ZX INC also mentioned that the company is actively preparing for several heavyweight new games, covering different genres and themes. Among them, "Toy Battle" has started public testing, and the major IP strategy game "Douluo Continent: The Legend of Punishing Evil" has started reservations.