HK Stock Market Move | BILIBILI-W (09626) rose more than 8% during trading hours. Its game "Sanmou" recently started Season 3. The company's game revenue is expected to increase significantly.

BILIBILI-W (09626) rose more than 8% in midday trading, as of the time of writing, it had risen by 4.94% to 138.2 Hong Kong dollars, with a turnover of 615 million Hong Kong dollars. On the news front, on September 21, the SLG mobile game "Three Kingdoms: Conspiracy to Rule the World" distributed by Bilibili entered Season 3. According to Qimai data, the game rose to 2nd place on the iOS bestseller list at 13:00 on the same day, and as of 6:00 on the 23rd, it remained in 2nd place on the iOS bestseller list for games. Open-source securities believe that with the drive of the new season and gameplay upgrades, the game's revenue may increase significantly. EB SECURITIES stated that "Three Schemes" is expected to become a long-lasting game, driving high growth in the company's gaming revenue. According to Qimai data, as of September 22, it is estimated that the total revenue on the iOS end of "Three Schemes" is approximately 825 million US dollars. The company's fundamental outlook for 24 years is gradually improving, and the subsequent revenue of "Three Schemes" season flywheel is expected to maintain stable growth, while the advertising business is expected to benefit from the release of advertising inventory and efficiency improvements.