CHABAIDAO (02555) opens new stores in South Korea, with more than 80% of local consumers.

Recently, CHABAIDAO (02555) officially opened a new store in Seoul, South Korea. Since opening its first store in the Gangnam district of Seoul in early 2024, CHABAIDAO has quickly sparked a trend of Chinese-style milk tea among young people in South Korea, especially winning the enthusiastic support of consumers in the 18-30 age group. According to Wang Huan, the head of the CHABAIDAO market in South Korea, the proportion of local consumers in the South Korean market has exceeded 80%, with a high repurchase rate of 45%.