HK Stock Market Move | LITIAN PICTURES (09958) falls more than 21% leading the decline of the film concept stocks. The box office performance during the Mid-Autumn Festival period is flat, still nearly halved compared to the same period in 2019.

Movie concept stocks fell today, as of press time, LITIAN PICTURES (09958) fell 20.34% to HK$1.41; CHINA RUYI (00136) fell 5.34% to HK$1.95; ORANGE SKY G H (01132) fell 5% to HK$0.038; MAOYAN ENT (01896) fell 0.66% to HK$6.06. On the news front, the State Film Administration previously released data showing that the box office during the 2024 Mid-Autumn Festival holiday was 389 million yuan. Analysis indicated that the box office performance during the 2024 Mid-Autumn Festival holiday was flat, with a slight increase of 5.7% compared to 2023, but a significant decrease of 51.6% compared to 2019. The total box office and number of viewers increased slightly compared to the 2023 Mid-Autumn Festival holiday, but daily box office significantly decreased. Ticket prices and number of new films remained relatively stable. According to a research report from Galaxy Securities, the close of the 2024 Mid-Autumn Festival holiday saw a total box office (including service charges) of 389 million yuan, total screenings of 1.3671 million, and total viewership of 9.573 million. Looking at the current performance of the movie market in 2024, moviegoers are demanding higher quality films. Therefore, the trend for the movie industry in 2024 is expected to be driven by high-quality films, with the industry still having room for continued recovery and growth.