HK Stock Market Move | MNSO(09896) rose by more than 6% and is expected to continue repurchasing shares recently. The company's net profit margin is expected to further increase.

MNSO (09896) rose more than 6% again, up to 6.16% at the time of publication, to 33.6 Hong Kong dollars, with a turnover of 62.3315 million Hong Kong dollars. On the news front, MNSO has been consistently repurchasing shares recently. On September 18th, the company spent 98.902 million Hong Kong dollars to repurchase 332,000 shares at a repurchase price of 29.4645-30.1275 Hong Kong dollars per share. It is understood that MNSO has repurchased a total of 3.426 million shares in the past three months, accounting for 0.27% of the company's issued share capital. In the first half of this year, MNSO's revenue increased by 25% year-on-year to 7.76 billion yuan, with a gross profit margin of 43.7%, up 4.1 percentage points year-on-year, reaching a historical high. Adjusted net profit was 1.24 billion yuan, an 18% year-on-year increase. The founder had previously pointed out that in the second quarter, MNSO in China continued to maintain a steady pace of store expansion, while overseas direct operations and TopToy have become the driving engines for gross profit margin growth, with the potential to further drive up the net profit margin. Overall, the company is expected to maintain a high growth rate in opening new stores in the next 5 years. Against the backdrop of China's supply chain going global, the company is expected to continue expanding overseas blue ocean markets with a model focusing on direct operation and strong control.