Amazon.com, Inc. (AMZN.US) expands its AI framework with the launch of the e-commerce AI assistant Amelia.

The US technology giant Amazon.com, Inc. (AMZN.US) announced on Thursday that the company is actively launching a generative artificial intelligence assistant named "Amelia," aiming to quickly answer various questions for independent sellers on the Amazon.com, Inc. e-commerce platform, and provide professional advice and tools based on the e-commerce platform to improve their operational efficiency and sales. Amazon.com, Inc.'s new artificial intelligence assistant is currently in internal testing mode, only available to a portion of Amazon.com, Inc. partners in the US market. It will allow sellers to ask questions in English and receive professional guidance on effective business management as well as quick solutions to the questions they pose. Mary Beth Westmoreland, Vice President of Global Sales Partner Experience at Amazon.com, Inc., said in a statement, "Project Amelia is a professional artificial intelligence partner available to sellers at all times, understanding the unique businesses of users in order to provide personalized insights and technical support at any time on any page of the seller center." Amazon.com, Inc. stated that Amelia was developed using the company's AI application development and computation hosting platform Amazon Bedrock, which provides hosting and access to base models of Amazon.com, Inc.'s AWS and other major language model providers. With Amazon Bedrock, developers can use various AI tools to build and train large models and expand AI applications. The company stated that through the training and fine-tuning work on this AI platform, Amelia deeply integrates Amazon.com, Inc.'s extensive professional knowledge in the sales field and e-commerce expertise, giving it a unique ability to meet the needs of sellers on the Amazon.com, Inc. platform. By providing unified API access for different large models, along with the computational cloud platform offered by AWS based on NVIDIA Corporation GPU and AWS's self-developed AI accelerator, Amazon Bedrock not only reduces the technical barriers for enterprises or individuals to develop and deploy AI application software, but also enables AI software developers to flexibly use different base models and easily upgrade them to the latest versions. Ultimately, AI applications based on large models have specific uses ranging from text generation to image generation, video generation, and more. Amazon.com, Inc.'s Seller Central is a dashboard based on Network-1 Technologies, Inc., which independent Amazon.com, Inc. merchants use to manage their online business stores. It is their central hub to list and price products, create, update, and set product information, manage inventory, fulfill orders, track performance, and create promotions. According to test results, Amazon.com, Inc.'s sellers can use Amelia to ask questions such as, "What are the most important things I need to prepare for the holiday shopping season?" The AI assistant will reply with best practices related to inventory and personalized information regarding best practices for a specific merchant's inventory and past customer sales metrics. This allows sellers on the Amazon.com, Inc. e-commerce platform to prepare for trending product lines or choose the best-selling product categories from previous shopping seasons and determine which unique promotional methods are most suitable for showcasing them to the majority of shoppers. Based on test results, users can also request Amelia to provide current sales data and website traffic information to understand how their business is performing. This will provide summary reports of sales, units sold, and website traffic in an easy-to-read format. In addition, Amazon.com, Inc. sellers can continually ask follow-up questions to gain deeper insights into the sales and traffic information of specific categories or products. Amazon.com, Inc. states that artificial intelligence will soon be able to provide solutions for various complex issues within the e-commerce system, such as logistics or reporting issues. For example, sellers can tell the AI assistant, "I have 500 units of goods on the way, but this is not reflected in the system. Can professional data service personnel help me investigate?" The AI assistant will then help guide sellers through appropriate remedial channels to solve the issue, including connecting them with professional technical support teams. Amazon.com, Inc. expects that Amelia will be able to resolve some extremely complex issues on behalf of sellers in the near future. "By simplifying sellers' business operational needs and inventory management burdens, Project Amelia can significantly reduce the time and energy sellers need to manage their businesses, allowing them to reinvest this time and effort into updating product channels and exploring new performance growth patterns," Westmoreland said. Amazon.com, Inc.'s generative AI landscape continues to expand Since 2023, Amazon.com, Inc.'s expansion in the field of generative AI has been accelerating. Amelia is currently being tested by a group of Amazon.com, Inc. sellers within the US and will gradually be rolled out to a larger group of sellers in the coming weeks. Additionally, this e-commerce platform-based AI assistant will begin phased expansion to other countries later this year, providing services in English.Many other languages besides Chinese.According to reports, before the release of the highly anticipated Amelia artificial intelligence assistant, Amazon.com, Inc. has been continuously expanding its presence in the field of generative AI with dynamic news. Previously, media reports citing informed sources revealed that Amazon.com, Inc.'s revamped artificial intelligence voice assistant "Alexa" will be powered by the Claude artificial intelligence giant model launched by Anthropic. Informed sources have stated that Amazon.com, Inc. intends to charge a monthly fee of $5 to $10 for its new "premium version" of Alexa voice assistant, which is expected to be released in October. Alexa from Amazon.com, Inc. has been mainly accessed through Amazon.com, Inc. terminal devices such as Amazon.com, Inc.TV and Echo speakers, used mainly for setting timers, quickly checking the weather, playing music, or answering simple questions. The paid version of Alexa will be able to engage in efficient ChatGPT-style dialogues with users, built on complex questions and answers. The new version of Alexa aims to enable users to seek more diverse shopping recommendations, such as which clothes to buy for a vacation and gathering more news stories. It is also designed to meet users' complex demands, such as ordering food online through a prompt or helping users draft emails, and assisting users in efficiently handling work documents. Amazon.com, Inc. has previously launched the AI chat assistant Amazon Q focused on the AWS cloud services platform, but Amazon Q focuses on quickly accessing major function modules of AWS cloud services rather than a general AI chat like ChatGPT. Amazon Q is a fully integrated productivity assistant launched by Amazon.com, Inc. AWS, designed for developers on the AWS platform. Amazon Q provides access and scheduling management capabilities for data, code, and infrastructure of AWS platforms and their connected systems through a chat interface. Amazon Q can help enterprise customers quickly obtain answers to urgent issues, solve problems, generate content, and quickly respond to queries from enterprise clients using data and expertise from enterprise information repositories, relevant code, and enterprise systems. For Amazon.com, Inc., keeping up with competitors in the generative AI field is crucial, as Alphabet Inc. Class C, Microsoft Corporation, and OpenAI have introduced AI chat like Siasun Robot & Automation, such as OpenAI's ChatGPT, and Alphabet Inc. Class C Gemini, which have gained greater user attention on a larger scale, can respond to complex prompts or queries almost instantly. Microsoft Corporation relies on its stakeholder position in OpenAI to embed the pride of OpenAI, the GPT-4 AI giant model, into flagship applications such as the Office series and the Microsoft Corporation Azure cloud platform, becoming a leader in AI applications globally, with performance and stock prices continuously rising since 2023.