HK Stock Market Move | Jiumaojiu (09922) rose more than 7%. Overall performance during the Mid-Autumn Festival was good. The company actively adjusted its business strategy.

JIUMAOJIU (09922) rose more than 7%, at the time of writing, it rose 7.31% to HK$2.35, with a turnover of HK$17.0368 million. On the news front, it was reported that during the Mid-Autumn Festival holiday, the catering consumption continued to be booming. During the Mid-Autumn Festival, the performance of the brands under the JIUMAOJIU Group, such as Tai'er pickled fish and Song hot pot factory, was good overall. The performance in the East China region may have some fluctuations due to the influence of typhoons, but overall it is quite normal nationwide. It was introduced that Song hot pot factory launched a series of new products in September to meet customer demand, such as upgrading the small dish station recently, introducing Korean kimchi and self-braised beef cubes. Some stores in the Guangdong region also introduced fresh tripe, and the effects were good. Previously, JIUMAOJIU announced several adjustment measures, including franchising and satellite store models, optimizing menu structure and prices, optimizing employee incentives, and strengthening cost control. CMB International pointed out that JIUMAOJIU is still committed to transformation, with Tai'er and Song brands being the most active, and some progress has been made; but in the current challenging industry and macro environment, it is difficult to significantly reverse the existing views unless significant improvement in data performance can be seen in the short term.