Ministry of Commerce: National online retail sales reached 8.38 trillion yuan from January to July, an increase of 9.5%.

On August 22, the person in charge of the Electronic Commerce Department of the Ministry of Commerce introduced the development of China's e-commerce from January to July 2024. From January to July, according to data from the National Bureau of Statistics, the total online retail sales in the country reached 8.38 trillion yuan, an increase of 9.5%. Among them, the online retail sales of physical goods reached 7.01 trillion yuan, an increase of 8.7%, accounting for 25.6% of the total retail sales. According to the monitoring of commerce big data, sales of mirrorless cameras, smart home systems, and mobile phones increased by 22.5%, 20.9%, and 15.5% respectively. Consumption on key platform networks increased by 20.2%, with online travel and online catering growing by 51.1% and 20.8% respectively. In July, sales of televisions, washing machines, and refrigerators through major e-commerce platforms increased by 92.9%, 82.8%, and 65.9%. The original text is as follows: The person in charge of the Electronic Commerce Department of the Ministry of Commerce introduced the development of China's e-commerce from January to July 2024 From January to July, online retail sales promoted stable consumption growth, platform enterprises accelerated technological and business model innovation, e-commerce promoted the digital transformation and upgrading of industries, and international cooperation in the e-commerce field achieved mutual benefit and win-win results. New momentum in online consumption continues to gather. From January to July, according to data from the National Bureau of Statistics, the total online retail sales in the country reached 8.38 trillion yuan, an increase of 9.5%. Among them, the online retail sales of physical goods reached 7.01 trillion yuan, an increase of 8.7%, accounting for 25.6% of the total retail sales. Digital consumption, service consumption, and the policy of trading in old items are creating new momentum for online consumption. According to the monitoring of commerce big data, sales of mirrorless cameras, smart home systems, and mobile phones increased by 22.5%, 20.9%, and 15.5% respectively. Consumption on key platform networks increased by 20.2%, with online travel and online catering growing by 51.1% and 20.8% respectively. In July, sales of televisions, washing machines, and refrigerators through major e-commerce platforms increased by 92.9%, 82.8%, and 65.9%. Continued emergence of platform technological and model innovations. Chinese platform enterprises' cloud broadcasting became the main broadcasting method for the Olympics for the first time, assisting the digital transformation of the Olympics. Video platforms innovated the "sports + e-commerce" business model, integrating event broadcasts, brand collaborations, and product sales. Major e-commerce platforms accelerated the introduction of artificial intelligence operation tools. E-commerce promotes the digital transformation of various industries. Promoting the digitization of agricultural production and sales, "digital commerce revitalizes agriculture" selects and cultivates high-quality products in central and western regions such as Hubei, Hunan, and Ningxia. According to the monitoring of commerce big data, from January to July, the online retail sales of Shenzhen Agricultural Power Group increased by 20.1%. Promoting the digitization of industrial enterprise procurement, the transaction volume of key industry e-commerce platforms increased by 4.8%. Promoting the digitization of life service industry, sales of major platforms in housekeeping, laundry, and haircutting increased by 46.4%, 45%, and 43.6% respectively. Silk Road e-commerce international cooperation achieves mutual benefit and win-win results. The Shanghai "Silk Road E-commerce" Cooperation Pilot Zone has made new progress in "shaping rules, sharing markets, and building capabilities." The national pavilions of 26 "Silk Road E-commerce" partner countries have exhibited over 15,000 kinds of goods, and Chinese enterprise electronic bill of lading solutions have been adopted by international shipping companies for the first time. Fresh e-commerce platforms have established vegetable and fruit procurement bases in partner countries such as Vietnam and Thailand, becoming new channels for Shenzhen Agricultural Power Group to export to these countries. From January to July, sales of Thai durian and Vietnamese cashews through Chinese e-commerce platforms increased by 48.6% and 41.4% respectively. This article is selected from the official website of the Ministry of Commerce. Editor: Liu Jiayin.