From "seeking speed" to "deep cultivation", the fund distribution industry is ushering in a moment of restructuring.

The fund sales industry is facing a historic order restructuring. Recently, the China Securities Regulatory Commission issued the "Action Plan to Promote the High-Quality Development of Public Fund", proposing to establish a classification evaluation mechanism for fund sales institutions, and to reasonably reduce the subscription and sales service fees of public funds. Industry insiders believe that the "plan" directly addresses the pain points of the industry, is expected to change the previous "scale-oriented" thinking of the fund sales industry, promote the industry from the "seeking speed" stage to the "deep plowing" stage, and accelerate the realization of "buyer transformation".