Audi SAIC changes leadership: Fred takes over as CEO, with changes in management on the Chinese side occurring simultaneously.

date
24/05/2026
Audi's joint venture cooperation project with SAIC is undergoing a top-down personnel "relay". Exclusive information obtained by "21 CarOne Auto" reveals that as of July 1, 2026, Fermin Soneira, CEO of the Audi-SAIC project, will step down and transfer to Chief Technology Officer of Lamborghini; he will be succeeded by Fred Schulze, a current member of the Audi AG Supervisory Board. At the same time, the head of SAIC Audi's business department has also completed the transition, with Hu Yin taking over from Ni Sheng. A source close to SAIC Audi commented to "21 CarOne Auto": "Song Feiming and Ni Sheng have both completed their respective phases of tasks. The new combination - Fred Schulze and Hu Yin - will make new strides in product definition and scaling up."