Employees from Samsung and SK Hynix are going crazy buying luxury cars.

In the global storage chip boom, South Korea's "storage chip giants" SK Hynix and Samsung are undoubtedly at the core of this upward cycle. Employees of these two companies are also reaping the benefits of the industry, with their wealth increasing rapidly and sky-high bonuses sparking social debate. According to local media reports in South Korea, the wealthy chip industry professionals in South Korea are currently crazy about buying luxury sports cars. It has been reported that at least one luxury car dealer has seen a significant increase in the number of employees from Samsung Electronics and SK Hynix coming to buy high-end sports cars. "In the past month, we have been receiving dozens of inquiries every day. Most of the customers coming into the store are from Samsung Electronics and SK Hynix. There has been a noticeable increase in the number of people coming to see luxury cars worth over 100 million Korean won," the reporter quoted the luxury car dealer as saying. Google search trends also confirm this phenomenon. With Samsung and SK Hynix becoming the most important storage chip companies in the world, the search popularity for the term "Ferrari dealer" in South Korea has surged recently.