Li Bin: The new energy automobile industry has transitioned from a period of brand chaos to a period of clarification, making it difficult for single-point competition to prevail.

"Users may have originally bought your car because of one point, but now may not buy your car because of a certain shortcoming." On May 22nd, Li Bin, the founder, chairman, and CEO of NIO, pointed out in an interview with media such as The Paper that the automotive industry has moved from single-point competition to systemic competition. As an important part of systemic competition, the value and influence of a brand continue to be highlighted. Li Bin believes that the new energy vehicle industry is "moving from a period of brand chaos to a period of brand clarification." He explained that after product technology tends to homogenize, industry competition will inevitably shift towards systemic and brand competition. In fact, the automotive industry has experienced similar development trends several times: during the stage of technological innovation, the landscape is chaotic, but after technological convergence, it enters a period of clarification before reaching stability. At that time, companies will need to compete with enduring endurance and long-term operational strength.