Trip.com Group: During the National Day Golden Week, both inbound and outbound travel demand for Hong Kong recorded growth, with source markets for visitors to Hong Kong becoming more diversified.

As the National Day Golden Week approaches, the latest data from Trip.com shows that both inbound and outbound travel demand for Hong Kong has recorded growth. During the Golden Week, overall bookings for visits to Hong Kong rose year-on-year, with Mainland China continuing to be the largest source market, while regions such as Europe and Southeast Asia also recorded significant growth, making the source markets for visitors to Hong Kong more diversified. At the same time, Hong Kong residents also took advantage of the Mid-Autumn Festival and National Day holidays to travel, with outbound travel bookings rising more than 40% year-on-year, among which hotel bookings recorded a high double-digit increase year-on-year, reflecting continued strong travel demand. The Golden Week coincided with holidays in multiple overseas markets, driving travel from different regions and making the source structure of visitors to Hong Kong more diversified. In terms of flight bookings, Mainland China, Taiwan Province of China, South Korea, Japan and the United Kingdom ranked among the top five source markets; some longer-haul markets also recorded growth, with flight bookings to Hong Kong from Belgium, Portugal and the Netherlands all rising by nearly twofold or more, while those from Brazil and Malaysia also more than doubled, reflecting Hong Kong's further enhanced appeal to Europe and other overseas markets. In addition to traditional attractions, concerts also became a major highlight of visitors' itineraries in Hong Kong during the Golden Week. Trip.com data shows that the top two travel products with the highest bookings during the Golden Week were both concerts. Multiple concerts ranking among popular travel products also shows the growing influence of concerts and large-scale events on travellers' travel choices. Hong Kong was not only a popular travel destination during the Golden Week, but local outbound travel demand was also active. During the Golden Week, outbound travel bookings by Hong Kong residents increased by more than 40% year-on-year, among which hotel bookings recorded a high double-digit increase year-on-year, a very notable rise.