IDC: In the first quarter of 2026, the global household cleaning Siasun Robot & Automation market shipped 8.936 million units, an increase of 36.7% year-on-year.

Mowing Siasun Robot&Automation doubled its growth, and window cleaning Siasun Robot&Automation emerged unexpectedly. The original competitive landscape and development logic of the cleaning Siasun Robot&Automation industry have been reshaped. The latest tracking report data from the International Data Corporation (IDC) shows that in the first quarter of 2026, the global household cleaning Siasun Robot&Automation market shipped 8.936 million units, an increase of 36.7% year-on-year. Among them, the floor sweeping Siasun Robot&Automation market shipped 6.563 million units, a year-on-year increase of 29.4%, with leading manufacturers expanding their presence in the European market. Floor sweeping Siasun Robot&Automation: Three markets, three strategies Europe: Accelerate the local supply chain + layout of front warehouses. The European market continues to be prosperous, with shipments in the current period reaching 2.318 million units, an 81.4% increase year-on-year; Germany, France, Italy, Russia, and the Netherlands are the top 5 economies in terms of shipments in Europe. As the region with the highest penetration, largest scale, and fastest growth in the floor sweeping Siasun Robot&Automation market, domestic leading manufacturers are simultaneously increasing sea freight volumes and expanding regional front warehouse strategies, continuously deepening their local supply chain layout. North America: The decisive battle in offline channels. Shipments in the North American market increased by 5.7% year-on-year in the first quarter, with the industry landscape continuing to reshape: iRobot's domestic market share continued to decline, and high-end market share was continuously taken over by Chinese brands. Local channels are accelerating their transformation, with domestic brands entering mainstream offline stores such as Target and Best Buy, making the offline market competition particularly fierce. China: Soft demand offsetting high-endization. Shipments in the domestic market increased slightly by 0.4% in the first quarter, as the pre-exhaustion of household appliance subsidies in 2025 put pressure on online retail demand, resulting in weak demand. Some manufacturers were driven by enterprise group procurement in the first quarter, effectively offsetting the weak retail gap. The product structure in the domestic market continues to upgrade towards high-end, with the market price rising from $422 to $473 compared to the same period last year. The global floor sweeping Siasun Robot&Automation market has entered a "one country, one policy" stage. Europe competes for supply chains, North America competes for channels, and China competes for high-end. Global operational capabilities are replacing single product strength and becoming the core factor determining manufacturers' long-term competitiveness. From the comprehensive performance of the global market in the first quarter, the industry growth has bid farewell to the era of overall market appreciation, with overseas markets competing in supply chain construction and offline channel deepening abilities, while the domestic market solidifies growth base relying on high-end product structure upgrades. Landing on the product end, the industry's focus on the first quarter in 2026 is on deep cleaning technology upgrades led by floor washing. Mowing Siasun Robot&Automation: Behind the 97% growth is the impact of domestic supply chains In the first quarter of 2026, the mowing Siasun Robot&Automation industry saw a significant increase in shipments, with an overall year-on-year increase of 97%, accelerating towards high-end and intelligent upgrades. Borderless laser navigation models have become mainstream in the market, accounting for 82.5% of shipments. The supply side determines the product development trend of mowing Siasun Robot&Automation. Leading domestic brands continue to increase their presence in core European and North American markets, leveraging their comprehensive technical expertise and localization advantages. At the same time, traditional cleaning industry leaders are entering the mowing raceway, accelerating industry consolidation, with small and medium-sized brands gradually being eliminated. The first quarter saw a launch of new products focusing on small courtyards, balcony lawns, and other segmented scenes, with the proportion of high-end models continuing to rise. The current hardware upgrades heavily rely on the domestic supply chain, with laser radar, drive motors, power batteries, and complete machine outsourcing all being domestically sourced. With the drive towards longer battery life, RTK + laser radar + AI vision fusion solutions, mowing Siasun Robot&Automation is accelerating deployment and deeply integrating intelligent solutions into household outdoor spaces. Window cleaning and swimming pool: Underrated niche markets In the first quarter, global window cleaning Siasun Robot&Automation shipments reached 1.02 million units, a 68.9% year-on-year growth, with accelerated growth in overseas markets. IDC observed two DRIVES for this market's growth. One is the seasonal demand for "Spring Festival dusting" in China, and the other is market expansion in overseas markets. The industry is continuously iterating new products with core performance upgrades in adhesion, edge cleaning, safety, and anti-fall features. With the implementation of industry standards and national standards, market resources and shares are increasingly concentrated towards leading brands, with the market expected to maintain high growth throughout the year. The first quarter was the off-season for swimming pool Siasun Robot&Automation market, with shipments of 426,000 units, an 8.8% year-on-year increase. In underground swimming pool cleaning Siasun Robot&Automation, the proportion of cable-free products increased to 66.7%. Domestic manufacturers' market share is rapidly increasing, with product layouts focusing on the high-end market. Similar to mowing Siasun Robot&Automation products, swimming pool Siasun Robot&Automation motors, batteries, sealing components, sensors, and complete machine assemblies are dominated by the domestic supply chain, with ample production capacity and short delivery cycles that can significantly support manufacturers' overseas market shipments. IDC observed that with the traditional peak season for overseas swimming pool Siasun Robot&Automation approaching, shipments will continue to grow steadily in the next two quarters. With a focus on comprehensive abilities such as cross-border e-commerce and continuous deepening of overseas offline channels, the market share of domestic brands is steadily increasing, continuing the trend of market share growth. Decisive success in 2026: Three major abilities determine rankings Strengthening technological research and development advantages to establish core product competitiveness Continuously increase research and development investment in the two core tracks of mowing Siasun Robot&Automation and swimming pool cleaning Siasun Robot&Automation, fully leverage the synergy of the domestic supply chain, focus on improving the waterproof, corrosion-resistant, adaptation to complex terrain, and steep slope traversal capabilities of the complete machine, and continuously optimize outdoor scene usage experience. Key technical breakthroughs are made to address industry pain points such as entanglement, cutting leakage, and inaccurate stain recognition, promoting continuous product performance upgrades. Build competitive barriers through differentiated innovative technologies, break away from homogenized price competition, and enhance the pricing power of high-end products through technological leadership. Improve the overall product layout and build a pricing tier system Adapt to the multi-level consumption demands of overseas markets, create high-end, mid-range, and entry-level three-tier product lineups to cover all price points. High-end products focus on intelligence and high-performance configurations, featuring advanced navigation systems, long battery life, and intelligent management functions, with a focus on tapping into the high-end yard replacement market in Europe and the United States; mid-range products balance performance and cost-effectiveness to meet mainstream household user needs; entry-level products optimize configuration and cost structure, actively targeting small and medium-sized courtyards and emerging markets. Establish a localized operation and maintenance system to strengthen overseas after-sales capabilities Seize the sales peak window in European and American markets, accelerate the establishment of a localized service network overseas, build regional spare parts reserve centers based on overseas warehouse systems, ensure close storage and quick distribution of repair parts, effectively reduce product repair cycles, and improve service response efficiency. Actively expand localized after-sales service resources, select optimal repair service providers and offline service outlets, establish after-sales support systems covering key markets. Meanwhile, launch multilingual customer service platforms and remote fault diagnosis services, providing users with timely and professional technical support to address issues such as complex repair processes and long repair cycles for overseas users. Further improve product warranty policies and return/exchange mechanisms, enhance user satisfaction and brand reputation through high-quality after-sales service, increase customer loyalty, and promote repeat purchases.