Seize the opportunity of 5 trillion yuan in maturing deposits, multiple securities firms accelerate the implementation of response plans.

More than 5 trillion yuan of fixed-term deposits will mature, who will take on this "sky-high wealth"? Brokerages will naturally not miss any opportunity to increase their revenue. During the recent intensive annual operational planning meetings in the industry, Cailian Press learned that many brokerage wealth management departments are discussing how to deal with the opportunities brought by the maturity of deposits in 2026. Currently, brokerages are accelerating the launch of response plans. "We discussed this when we opened the operational meeting this year, how can we gain some incremental income," said a vice president of a brokerage firm responsible for wealth management business in an interview. Many brokerages have even predicted that a large amount of maturing funds in 2025 will trigger a massive "deposit migration" under the background of declining interest rates, so they have started building response plans as soon as they enter 2026. Many market institutions predict that the scale of household fixed-term deposits will exceed 50 trillion yuan, and there is a demand for reallocation, which may flow into assets such as gold, funds, stocks, and insurance. Under this migration volume, brokerages have consensus but different strategies. Based on the comprehensive research by Cailian Press, the industry has formed a diversified and specialized service system for receiving the 50 trillion yuan of maturing fixed-term deposit funds. This includes the core construction of a layered, full-scenario, stable product matrix with fixed income + as the core, paired with deposit replacement tools and innovative product categories precisely tailored to different fund allocation needs; linking banks, insurance, and other institutions to build a large wealth ecosystem, with some brokerages focusing on core areas to cultivate segmented customer groups to create competitive advantages. Method one: Fixed income + serves as the core receiving lever Fixed income + serves as the core receiving lever, this is the answer given by most brokerage firms to Cailian Press. Currently, the biggest obstacle to the promotion of savings relocation is the natural aversion of residents to asset fluctuations in the investment process, which happens to be the core advantage of savings, as interest income has high certainty. In response to the core demand for the reallocation of resident funds, brokerages are guided by stability to build a layered product matrix, with fixed income + as the core lever for receiving maturing fixed-term deposit funds. At the same time, they combine their own resource endowments to carry out product layout and innovation, forming a differentiated product supply system covering from current deposit substitution to long-term value-added full-scenario fund needs. Shanxi mentioned that the company is taking inspiration from the insurance dividend model and is innovatively designing a wealth management solution called "closed period + regular fixed dividend." On the one hand, in the form of regular fixed dividends, which align with the simple savings habits of residents, they use stable cash flow returns to dispel customer concerns about asset fluctuations; on the other hand, through precise calculations of the closed period, initial investment amount, and dividend payment amount, they match corresponding fund advisory portfolio strategies to use continuous dividends to passively extend the client's investment period, allowing the brokerage's research value to be fully utilized. Western focuses on the low-risk wealth management needs of the masses, creating a self-developed asset allocation service brand "Western Optimal 30." Its stable module represents low to medium- risk stable products such as pure fixed income, fixed income +, building a "fortress" portfolio that combines stability and defense with long-term value-added. Shenwan Hongyuan Group's securities fixed income + product line layout is complete and has become the core of the product system. The company has not only launched capital-protected options products tied to indexes and commodities, but also created neutrally quantified low-volatility products, while also deploying a stock-bond dual portfolio and managing the scale of fixed income + products rationally, with related product sales reaching hundreds of billions of yuan. Leveraging its research institute background, the company has also launched a research selection series based on public and private fund products. China Securities Co., Ltd. focuses on high-end wealth management, cash management, national bond reverse repurchase, and dividend-type assets, creating a comprehensive deposit replacement solution. It constructs a four-layer matrix of "cash management + stable wealth management + reverse repurchase + dividend enhancement," with fixed income + products such as the Stabilizing Rich series and Fixed Additive Interest as the core long-term allocation mainstays, complemented by dividend-type assets for income enhancement. CICC Wealth prioritizes fixed income and fixed income + products as key funding points, and screens and constructs a multi-dimensional evaluation system for this type of product consignment. It strictly selects based on the comprehensiveness of the manager's strength, the dynamic balance of risk and return, strategy diversity, and innovative prudence. At the same time, they maintain professional tracking of innovative directions such as "fixed income + REITs" and "fixed income + commodities." Huafu Securities has built a low-volatility, layered product matrix that accurately matches deposit customer needs. They prioritize stacking short- and medium-term fixed income, medium-term debt, and other deposit replacement tools, while also promoting fixed-income +, stable FOF products, and collaborating with asset management institutions to develop customized accounts and structured products, meeting the long-term planning needs of high net worth clients. Soochow has created a "fixed income base + equity enhancement + long-term allocation" staggered product pool, focusing on the steady demand of maturing deposits as the main feature, covering the full demand from current deposit substitution to long-term value-added, catering to the different risk preferences of funds and multi-layered acquisitions. Method two: Upgrading the investment advisory model All brokerage firms regard investment advisory capabilities as the core competitiveness of their wealth management business, driving the investment advisory model from traditional product sales to buyer consultancy transformation. By building professional investment advisory teams, creating distinctive investment advisory service systems, restructuring performance evaluation mechanisms, etc., they enhance the professionalism and adaptability of advisory services to match the professional advisory needs of different clients. Galaxy Securities leverages synergies from the trading, allocation, and research sides to create the "STAR Star" global buy-side advisory service system, building a layered and differentiated professional advisory matrix. For long-tail clients, they launch intelligent advisory, deploy ETF advisory for index investment clients, and provide stock investment advisory and one-on-one services for high net worth clients to achieve precise matching of advisory services. Western relies on the "Master Service" to create a unique buy-side advisory model, providing investors with investment solutions through a "diversified portfolio investment + advisor-companion" service model. The master team, selected through a rigorous selection mechanism, has professional research capabilities and rich service experience. Currently, they have launched over 40 master services, covering more than 20,000 clients. Shenwan Hongyuan Group Securities proposes a buyer product allocation concept based on "research" and managed with strictness. Leveraging the strong research background of the Shenwan Hongyuan Research Institute, they provide professional research report support for advisory services, enabling investment advisory services to be based on in-depth research and enhancing the professionalism of investment allocation. China Securities Co., Ltd. offers full licensing and investment research advantages to support buyer advisory services. While positioning clients with deposit replacement products, they also provide exclusive advisory services, offering professional allocation advice for different capital scenarios to reduce customer decision-making costs and cover the entire process of buyer advisory service. Method three: Technology empowers full lifecycle accompaniment Brokerages are customer-oriented and build a full-flow, layered classification service system, providing pre-investment, mid-investment, and post-investment services through technologies to enhance service efficiency and outreach capabilities. Through integrated services, they enhance client experience and fund stickiness, achieving long-term fund precipitation. Galaxy Securities builds a professional system using technology and creates a comprehensive wealth management brand system. With the Star Chart Multi-Asset Portfolio Buyer Advisory System as the technical support, they construct a brand system with CIOOFFICE as the top-level design, "Wealth Star" and "Golden Brilliance" as the service tools, and "Starry Family Office" and "Galaxy Star Comfort" as scenario-based solutions, providing customers with scenario-based services. Western provides investors with full lifecycle services around pre-investment, mid-investment, and post-investment, with "Western Optimal 30" and Master Services as the core, enhancing investors' "get feeling" and "experience feeling" through full-process services that encompass the entire asset allocation process. Huafu Securities builds a layered and classified, integrated service system, focusing on customer life cycles and fund scenarios, providing convenient services such as intelligent advisory and regular investment plans for the mass market, and offering comprehensive solutions such as family trust and cross-border allocation for high net worth customers. They cover the entire process of pre-investment diagnosis, mid-investment portfolio implementation, and post-investment tracking and rebalancing, achieving precise customer labeling, timely service outreach, and digital platform-enabled intelligent and convenient services. Soochow creates a service system supported by technology and ecological synergy, utilizing digital tools to integrate Wuxi Online Offline Communication Information Technology Co., Ltd. service to reduce customer acquisition and service costs. By linking banks, insurance, trusts, and other institutions, they build a "big wealth ecosystem," breaking the constraints of single brokerage services, and meeting customers' full lifecycle needs. China Securities Co., Ltd. builds a full-scenario service system around the four-layer product matrix of deposit replacement, providing seamless services for cash management products, seizing marketing windows for short-term products like national bond reverse repurchase, and providing post-investment management to control drawdowns for medium and long-term allocation products. They also offer convenient services such as one-click allocation and maturity reminders to enhance service intelligence and convenience. Method four: Regional deepening and ecological synergy to create differentiation service barriers In addition to the common layout of products, investment advisory, and services, some brokerages also create unique differentiation service barriers through regional deepening, ecological synergy, etc., in the wealth management market competition to form unique advantages, further enhancing their fund receiving capabilities and customer stickiness. Soochow considers regional deepening as one of its core strategies, focusing on the Yangtze River Delta region, especially the Suzhou region, and focusing on building a high net worth and institutional customer ecosystem. Leveraging the regional economic advantages, they are establishing specialized service capabilities in segmented fields, forming differentiated competitive advantages through region-specific precision services. Galaxy Securities has created a scenario-based wealth management solution, launching the "Starry Family Office" to cater to the family wealth management needs of high net worth clients, and has positioned the "Galaxy Star Comfort" in the elderly wealth management scenario. Through scenario-based services that match customer's individualized needs, they make wealth management services more targeted. China Securities Co., Ltd. seizes holiday marketing opportunities and uses events such as the Spring Festival to launch short-term idle money management services with the core of national bond reverse repurchase and fixed income treasures, capturing residents' short-term idle funds during holiday periods through exclusive holiday marketing and service activities, achieving seasonal precise fund reception. This article is reproduced from "Cailian Press"; GMTEight Editor: Xu Wenqiang.